Trade Training

Create a staff development program that takes your employees' knowledge and skills to the next level, or develop an enriching educational program for your customers. Whatever your educational need, we can help. Take a look at a few of the classes we have designed and offered to companies like yours.

Course Topics

Wine Faults and Flaws	The Three Tier System: The Distributor’s Point of View
Training Tasting Room Staff	What Sells: A Retailer’s Point of View
Professional Tasting Evaluation	Importing and Exporting
Advanced and Blind Tasting Techniques	Wine Judging
Wine Essentials: What Every Consumer Needs to Know about Wine	Region-specific Courses
Conducting Consumer Tasting and Educational Events	Sweet Wines
From Grape to Glass	Sparkling Wines
Personality Profiles and Consumer Motivation	Production Techniques
Tasting Profiles: Listening to the Consumer	Wine and Food Pairing
Marketing Strategies for Small Wineries	and much more!

Taught by CWU World Wine Program faculty and expert guest lecturers, classes can be tailored to meet your needs and can be offered on-site or at the CWU Ellensburg campus.

To discuss your training needs, please call Amy Mumma at the CWU World wine Program at (509) 963-1754 or e-mail her at mummaa@cwu.edu.